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Since Michael Akira West first stepped on a skateboard in the early eighties, he always had ideas. Mike was engulfed in the progressive street skateboarding scene in Hermosa and Venice Beach until 1985, when a friend introduced him to snowboarding. The concept of actually skating on the snow was something entirely new. Throughout the following years, Mike worked and rode at a local mountain in Big Bear; using punk, rap, jazz music and his collection of sneakers and vintage clothing as forms of inspiration. In addition to finishing school at the University of Southern California, Mike realized that if he was going to do something on his own, it should begin when he had nothing to lose. And that's exactly how things got started.

686 Products

686 Clothing